How Fukuoka's ワイドレジャー Bought Tokyo's アドアーズ: The Company Story Behind 楽市楽座 and アドアーズ | Japan's Photo Booth Distribution Channels

Summary

楽市楽座 and アドアーズ are two arcade brands operated by the same company: 株式会社ワイドレジャー, headquartered in Ogori, Fukuoka Prefecture. The business began in November 1970 with a rooftop café serving light meals at ダイエー’s Kurume store, and the company was incorporated in March 1975. Its representative director is 菊池太一郎. It had 359 employees as of April 2026 and revenue of JPY 30 billion for the fiscal year ended February 2026. Its official website does not list a securities code.

楽市楽座 is a brand the company created itself. The earliest appearance of the name in its corporate history is the Kurume store in 1989. The company describes it as primarily an “in-shop” format, with many locations inside イオンモール shopping centers, and explicitly identifies families as its main customer group. RAKUPA, 楽市楽座’s official website, listed 55 stores as of September 24, 2026.

アドアーズ was originally a Tokyo arcade company. In October 2017, its listed parent company changed its name to KeyHolder, while a newly established subsidiary took over the store business and the アドアーズ name. Around October that year, ワイドレジャー approached the company about an acquisition. It acquired all shares in March 2018, then absorbed the subsidiary through a merger on March 1, 2022. アドアーズ株式会社 was dissolved, leaving アドアーズ as a brand name. The official description places its main territory in the Tokyo metropolitan area and emphasizes medal games and claw machines. In recent years, it has entered AEON shopping centers under the アドアーズプラス name.

This site’s database, photobooth.joelin.cc, lists 46 楽市楽座 branches and 15 アドアーズ branches with photo booths. These are branch counts, not the companies’ total store counts. Of the 46 楽市楽座 branches, 28 are in Kyushu and Okinawa; of the 15 アドアーズ branches, seven are in Tokyo. At both brands, photo booths are just one type of machine among many. No dedicated photo booth sub-brand, clothing loan service, makeup station, or changing room was found in the official information reviewed. In this site’s classification, both brands belong to the “distribution channel” layer.

ワイドレジャー’s acquisition rationale appears in the seller KeyHolder’s announcement dated January 23, 2018. The transfer price was JPY 4.5 billion. The stated reasons were to use a metropolitan store network as a springboard for wider expansion and to build relationships with content companies. For KeyHolder, アドアーズ’s revenue had fallen from approximately JPY 15.4 billion to JPY 12.2 billion over two years. After the sale, KeyHolder exited arcade operations and shifted toward content businesses involving 秋元康 and SKE48.

The two official store-count sources use different scopes and dates: RAKUPA lists 55 stores, while the recruitment website lists counts across 26 prefectures that this site totals at 89 stores, without a reference date on the page. This article does not reconcile them.

Key facts

• 楽市楽座 and アドアーズ both belong to 株式会社ワイドレジャー, headquartered in Ogori, Fukuoka Prefecture. The company was incorporated in March 1975; the business began in November 1970 with a rooftop café serving light meals at ダイエー’s Kurume store.
• ワイドレジャー had 359 employees as of April 2026 and revenue of JPY 30 billion for the fiscal year ended February 2026. Its official website does not list a securities code.
• The earliest appearance of the 楽市楽座 store name in the official corporate history is the Kurume store in Fukuoka Prefecture, which opened in April 1989. The official positioning is primarily an in-shop format, often inside イオンモール, with families explicitly named as the main customer group.
• RAKUPA, 楽市楽座’s official website, listed 55 stores as of September 24, 2026.
• アドアーズ was originally a Tokyo arcade company. In October 2017, the listed parent company changed its name to KeyHolder, while a newly established wholly owned subsidiary took over the store business and the アドアーズ name.
• ワイドレジャー acquired all アドアーズ shares from KeyHolder in March 2018. It absorbed the subsidiary on March 1, 2022, dissolving アドアーズ株式会社 and retaining only the brand name.
• photobooth.joelin.cc lists 46 楽市楽座 branches and 15 アドアーズ branches with photo booths, verified on September 24, 2026. These are branch counts, not total company store counts.
• Of the 46 楽市楽座 branches, 28 are in Kyushu and Okinawa. Of the 15 アドアーズ branches, seven are in Tokyo.
• No dedicated photo booth sub-brand, clothing loan service, makeup station, or changing room was found in either brand’s official information. 楽市楽座 store pages mention a “プリクラコーナー,” or photo booth area.
• KeyHolder’s timely disclosure dated January 23, 2018, stated that all アドアーズ shares would be transferred for JPY 4,500 million, or JPY 4.5 billion. The transfer was completed on March 26. At the time, ワイドレジャー operated 61 stores, mainly in Kyushu, and had net assets of JPY 9,604 million.
• The same announcement gave two reasons for ワイドレジャー’s acquisition: first, it would enable the early establishment of a store network in the Tokyo metropolitan area as a springboard for future expansion into a wider geographical area; second, it offered the prospect of relationships with companies that owned content.
• アドアーズ’s revenue fell from JPY 15,387 million in the fiscal year ended March 2015 to JPY 12,186 million in the fiscal year ended March 2017. After the sale, KeyHolder recognized an extraordinary gain of JPY 1,423 million and exited arcade operations. It acquired SKE48 in March 2019.

The original Chinese article was published on September 25, 2026. Unless otherwise stated, the research reflects checks conducted on September 24–25, 2026.

楽市楽座 and アドアーズ look like two unrelated arcade chains, but they are actually operated by the same company: 株式会社ワイドレジャー in Ogori, Fukuoka Prefecture. 楽市楽座 is a homegrown brand, often located inside イオンモール shopping centers, and the company says it primarily serves families. アドアーズ was a long-established Tokyo arcade operator. ワイドレジャー bought it in March 2018, then absorbed it on March 1, 2022, dissolving the company. Today, only the brand name remains.

Photo booths at both brands are just one type of machine among many in their stores. In my photo booth database, they belong to the “distribution channel” layer: this site lists 46 楽市楽座 branches and 15 アドアーズ branches with photo booths, verified on September 24, 2026. The series overview, More Than 40% of Japan’s Photo Booths Are in Arcades, explains the Japanese photo booth industry’s three layers—manufacturers, distribution channels, and brands—and compares ten arcade chains. This article focuses solely on ワイドレジャー.

What kind of company is ワイドレジャー?

First, here are the company’s basic facts.

The table shows a Kyushu-based arcade company with annual revenue on the order of JPY 30 billion. 楽市楽座 and アドアーズ are just two of its brands. Alongside them are the newer ASOBLE format, online claw-machine service アラクレ, and even salmon farming.

For the stock-market listing entry, the official website does not provide a securities code. This article therefore makes no determination and records only that the website does not list one.

The company’s recruitment website also cites an external ranking: “Fifth in the ‘Amusement Facilities’ category of the 2024 Nikkei MJ Comprehensive Service Industry Survey” (ワイドレジャー recruitment website, “About the Company”, checked September 25, 2026). This is a Nikkei MJ survey cited by the company itself. I reproduce it here without conducting a separate ranking.

It began with a rooftop café at a department store

Almost from day one, ワイドレジャー’s history has been about operating inside other people’s buildings. According to the corporate histories on its official and recruitment websites:

• November 1970: Opened a rooftop café serving light meals at ダイエー’s Kurume store. This was the start of the business.
• April 1971: Acquired the rooftop playland at the same ダイエー Kurume store.
• December 1974: Opened an indoor amusement area inside a ジャスコ store, a predecessor of AEON, in Sasebo, Nagasaki Prefecture.
• March 1975: Incorporated 株式会社ワイドレジャー.
• April 1989: Opened the suburban amusement facility 楽市楽座 Kurume in Kurume, Fukuoka Prefecture. This is where the 楽市楽座 name began.
• December 1995: Opened the large entertainment complex 楽市楽座210 in Kurume.
• November 2000: Entered イオンモール川口前川 in Kawaguchi, Saitama Prefecture, opening the 楽市楽座202 Kawaguchi store.
• December 2001: Opened the large roadside 楽市街道 Hakozaki store in Higashi Ward, Fukuoka.
• From 2009: Gradually expanded 楽市楽座 into イオンモール locations around Japan. The history lists openings through the ビバモール美原南 store in 2021.
• March 2018: Acquired all shares in アドアーズ from KeyHolder.
• March 2022: Absorbed its subsidiary アドアーズ. In April of the same year, opened the new ASOBLE format in Kitakyushu.
• February 2023: Launched the remote claw-machine business アラクレ.

Reading this timeline from the beginning reveals a consistent starting point: department-store rooftops, supermarket interiors, and shopping centers. ワイドレジャー followed retail foot traffic from the outset. 楽市楽座’s later expansion into many イオンモール locations continued that original approach rather than marking a change of direction.

楽市楽座: Inside イオンモール, with families as its main audience

ワイドレジャー’s official website describes its operations as including 楽市楽座, primarily in an “in-shop” format, the large roadside 楽市街道 stores, and スペースタイム25. It then states that their “bright, clean atmosphere is well received by many customers, particularly families” (ワイドレジャー business activities). “インショップ型” means a store within a larger shopping facility; “ファミリー層” means family customers. The same passage mentions a Guinness World Record for the “most people playing crane games simultaneously across multiple venues.” The official introduction highlights claw machines, without mentioning photo booths.

For store numbers, the store directory on 楽市楽座’s own official website, RAKUPA, states: “Number of stores: 55, as of September 24, 2026” (RAKUPA store directory).

Official store pages show how photo booths fit into 楽市楽座. For example, the address field for the イオンモール川口前川 store specifies the shopping center’s third floor, while the description says, “We also have a purikura photo booth area” (楽市楽座 イオンモール川口前川 store). Photo booths occupy a corner; they are not the main attraction. RAKUPA also has a page introducing its machines (RAKUPA machine information).

The 46 楽市楽座 branches with photo booths listed on this site are spread across 21 prefectures, including 17 in Fukuoka Prefecture. Adding the seven prefectures of Kyushu and Okinawa gives 28 branches, more than half the total. Almost all the store names include “イオンモール” followed by the location name. See the 楽市楽座 brand page for the branch list and machine models. The figure of 46 counts branches where this site has confirmed photo booths. It is a different measure from the official count of 55 stores, so subtracting the two does not give the number of stores without photo booths.

Why being inside a mall does not make it a “mall” category

Because 楽市楽座 often operates inside イオンモール, it can easily be mistaken for the shopping center itself. In this series’ classification, shopping centers such as イオンモール and PARCO are “landlords” and are discussed separately. 楽市楽座 leases space in a shopping center and operates its own arcade, with photo booths among its machines. It therefore belongs to the “distribution channel” category. The same company’s 楽市街道 stores are large, standalone roadside locations. The 楽市楽座022楽市街道名古屋店 listed on this site is an example of that format, and it is also a distribution channel.

アドアーズ: How a long-established Tokyo arcade operator changed owners

The change in アドアーズ’s ownership begins with its former parent company. According to KeyHolder’s explanation in its shareholder report (KeyHolder, “Transfer of All Shares in アドアーズ株式会社 and Future Outlook”, checked September 25, 2026), it happened in three steps.

Step one: The listed company changed its name and spun the arcades into a subsidiary

On October 1, 2017, the original listed アドアーズ株式会社 underwent a corporate split. The listed entity retained its listing, changed its name to 株式会社KeyHolder, and became a holding company. A wholly owned subsidiary established in advance took over the arcade store business and the name アドアーズ株式会社. In other words, the アドアーズ entity later sold was the newly established subsidiary resulting from this split, rather than the original listed company.

Step two: ワイドレジャー made the approach

KeyHolder’s report is direct: around October, shortly after the restructuring, ワイドレジャー approached it to ask about buying the shares in アドアーズ. KeyHolder had not originally intended to sell. It ultimately gave three reasons for doing so:

• For アドアーズ and its employees, joining the financially healthy ワイドレジャー would be beneficial over the long term in an arcade industry that was shrinking overall.
• ワイドレジャー offered a price acceptable to the KeyHolder group.
• The proceeds would allow KeyHolder to pursue more acquisitions as a holding company.

KeyHolder’s timely disclosure dated January 23, 2018, clearly set out the transaction terms: all 2,000 アドアーズ shares, a transfer price of JPY 4,500 million, or JPY 4.5 billion, a shareholder resolution on February 27, and completion of the transfer on March 26 (KeyHolder, “Notice of Share Transfer Agreement for Consolidated Subsidiary アドアーズ株式会社 and Recognition of an Extraordinary Gain,” timely disclosure dated January 23, 2018). ワイドレジャー’s recruitment-site history also records that in March 2018 it “acquired all shares in アドアーズ株式会社 from 株式会社KeyHolder, making it a subsidiary.”

Step three: Absorbing the company and retaining the brand

On February 22, 2022, ワイドレジャー announced that it would absorb its subsidiary アドアーズ株式会社 on March 1, 2022. ワイドレジャー would be the surviving company, and アドアーズ株式会社 would be dissolved (ワイドレジャー, “Notice of Absorption-Type Merger of a Subsidiary”). From that date, アドアーズ ceased to be a separate company and became simply a store brand under ワイドレジャー.

アドアーズ today

ワイドレジャー’s official website describes アドアーズ as concentrated in the Tokyo metropolitan area, with stores as far north as Hokkaido and even inside 海ほたる, the rest stop on the Tokyo Bay Aqua-Line. It has many medal-game fans, and its cross-store jackpot rankings are popular. In recent years, it has also strengthened its claw-machine offering. It has an official mascot, アドニャーズ (ワイドレジャー business activities). The official description does not explicitly identify a target customer group, and this article does not speculate.

An アドアーズ storefront photographed in April 2015; the branch is not identified. The largest sign at the entrance reads “MEDAL Game!”, consistent with the official description of medal games as an アドアーズ signature offering. Photo: 運転太郎, CC BY 3.0, original image.

The アドアーズ website lists branches individually on its store page but does not state a total store count (アドアーズ store information, checked September 24, 2026). This site lists 15 of its branches with photo booths. Seven are in Tokyo—Ueno, Asakusa, Shibuya, Nakano, Shin-Koiwa, Minami-Osawa, and Sengawa—and the remainder are in Hokkaido, Tochigi, Saitama, Kanagawa, and Yamanashi. See the アドアーズ brand page for the list.

What each side was thinking about the deal

The 2018 announcement cited above is the only official document found in this research that records ワイドレジャー’s acquisition rationale. It was issued by the seller, KeyHolder, but includes both parties’ reasons. No explanation of the acquisition was found in ワイドレジャー’s own press releases or official website.

ワイドレジャー: Buying a metropolitan network in one move

The announcement gives two reasons on ワイドレジャー’s side: “① It would enable the early establishment of a store network in the Tokyo metropolitan area as a foothold for future expansion into a wider geographical area; and ② relationships with companies that own content could be expected.” In plain language:

• The first reason was territory: use アドアーズ as a springboard for nationwide expansion and acquire a metropolitan store network in one move, rather than opening stores one by one.
• The second reason was content: establish relationships with companies that owned IP and content.

The same announcement describes ワイドレジャー at the time: it operated 61 locations, mainly in Kyushu, under 楽市楽座 and 楽市街道, along with the relaxation facility 風と月. It had net assets of JPY 9,604 million and total assets of JPY 16,157 million. The JPY 4.5 billion transfer price was approximately half its net assets at the time, according to this site’s calculation. This was a substantial acquisition for ワイドレジャー as it then stood.

There is a visible example of the second reason being put into practice. KeyHolder’s shareholder letter at the end of 2017 listed the VR facility VR PARK TOKYO under the arcade business that included アドアーズ (KeyHolder’s 51st fiscal-period interim report). In July 2018, four months after the acquisition was completed, ワイドレジャー announced that VR PARK TOKYO would open for a limited time next to 楽市楽座 at イオンモール福岡 (ワイドレジャー announcement, July 2018).

KeyHolder: Arcades were declining, and selling allowed a new business direction

On the seller’s side, the numbers explain why. The announcement included アドアーズ’s results for the previous three fiscal years. These were standalone figures from before the corporate split, which the announcement labeled as reference figures.

Over two years, revenue fell from approximately JPY 15.4 billion to JPY 12.2 billion, while operating profit declined by about 40%. KeyHolder’s shareholder letter at the end of 2017 was more explicit: at existing arcades, categories such as medal games and claw machines were “substantially below the previous year.”

What the company did after selling also aligns with the announcement’s stated goal of “building a new pillar of business”:

• In February 2018, before the transaction was completed, KeyHolder announced that it would lease floors in 新宿アルタ as a “new pillar of earnings” to replace アドアーズ (KeyHolder timely disclosure, February 9, 2018).
• In its results for the fiscal year ended March 2018, it recognized an extraordinary gain of JPY 1,423 million from the sale of アドアーズ, above the JPY 1,211 million estimated in the announcement. It also stated that “our group will withdraw from the operation of amusement facilities” (KeyHolder financial results for the fiscal year ended March 2018).
• In June 2018, it appointed 秋元康 as a special adviser and opened the KeyStudio theater in 新宿アルタ. In March 2019, it acquired the idol group SKE48 through a business transfer (KeyHolder’s 52nd fiscal-period report).

Industry context: The number of arcades was falling

According to National Police Agency statistics, the number of business licenses for “game centers and similar facilities” was 4,381 at the end of 2017. It declined to 3,882 at the end of 2021 before recovering to 4,007 at the end of 2024 (National Police Agency statistics on regulated entertainment businesses for 2021; 2024 statistics). KeyHolder also described the industry as being on a “shrinking trend” in its shareholder report.

Looking at both sides together

On one side was a regional operator that wanted to expand beyond Kyushu and needed a metropolitan store network. On the other was a listed company with years of declining revenue that wanted to move capital into idol and content businesses. The same arcade brand was an old core business to exit in the seller’s eyes, and a shortcut that saved years of store expansion in the buyer’s eyes. This is my interpretation from placing the two sides’ public documents together, rather than a direct statement from either party.

The アドアーズ name is moving into AEON shopping centers

After acquiring アドアーズ, ワイドレジャー did not retire the name. Instead, it began using it for new stores. Its corporate history lists the following new locations under the アドアーズプラス name:

• December 2022: イオンモール筑紫野 in Chikushino, Fukuoka Prefecture.
• April 2024: イオンモール甲府 in Yamanashi Prefecture.
• June 2024: FAB南大沢 in Hachioji, Tokyo.
• November 2025: イオンモール福津 in Fukutsu, Fukuoka Prefecture.
• November 2025: イオンモール大和郡山 in Yamatokoriyama, Nara Prefecture.

The news section on the company’s official homepage also includes an opening announcement for アドアーズプラス イオンモール大牟田.

The press release for the first アドアーズプラス in Kyushu, at イオンモール筑紫野, first describes the アドアーズ brand as operating “approximately 30 stores, mainly in the Tokyo metropolitan area.” It then says the new store focuses on claw machines, with prizes selected to include “products that appeal to women” (ワイドレジャー press release, December 14, 2022).

The property-sourcing page on the アドアーズ website divides the stores it currently wants to open into four formats, each with an example location (アドアーズ property requirements, checked September 25, 2026):

• Small stores: Around 50 tsubo, inside stations, in front of stations, or within commercial facilities in “places with substantial foot traffic from women.” The target area is the Tokyo metropolitan area; the example is アドアーズプラス イオンモール筑紫野.
• Multilevel stores: Street-facing premises of 200–300 tsubo, with up to two floors. The target is areas around busy stations in the Tokyo metropolitan area; the example is the Asakusa store.
• In-shop stores in shopping centers: A single floor of 300–500 tsubo. The target area is nationwide; the example is インターヴィレッジ大曲 in Hokkaido.
• Roadside stores: A single floor of 300–500 tsubo. The target areas are Kanto, Tohoku, and Hokkaido; the example is the Chiba Kita store.

Meanwhile, some older stores are closing. The official store page marks the サンシャイン store as closed on January 18, 2026, the Machida store on November 16, 2025, and the Chiba store on May 11, 2025. It also marks the Kasukabe and Fujisawa North Exit stores as closed, without dates (アドアーズ store information).

A brand previously centered on street-side stores in the Tokyo metropolitan area has been brought into AEON shopping centers in Fukuoka and Nara—楽市楽座’s territory. The corporate history shows that 楽市楽座 had previously opened stores in the three identically named イオンモール locations at Kofu, Fukutsu, and Yamatokoriyama. The official website does not explain the relationship between the later アドアーズプラス stores and the earlier 楽市楽座 stores—whether they were rebrandings or additional stores—and this article does not speculate.

How the two brands differ: Territory, store format, and focus

The differences between these two brands under the same company come down to three things.

• Different territories: 楽市楽座 is rooted in Kyushu. Of the 46 branches listed on this site, 28 are in Kyushu and Okinawa. アドアーズ is centered on the Tokyo metropolitan area, with seven of its 15 listed branches in Tokyo.
• Different store formats: 楽市楽座 generally leases space inside イオンモール, and almost all its store names include the shopping center’s name. The アドアーズ branches listed on this site are mostly in buildings in station-area commercial districts. One store often occupies several floors: the Shibuya store spans floors 1–4, while the 上野アメ横 store spans basement level 1 through floor 4.
• Different official selling points: 楽市楽座’s official introduction explicitly names “ファミリー層,” or family customers. アドアーズ’s introduction discusses medal-game jackpot rankings and claw machines, without specifying a customer group.

First, look at their visual identities. The logos have completely different styles: 楽市楽座 uses red kanji with a brushstroke feel, while アドアーズ combines a gray symbol with red katakana. Their signs give no indication that they belong to the same company.

Next, look at the storefronts. The upper image shows the kind of large shopping center where 楽市楽座 operates. The lower image shows the street-side format common to アドアーズ in Tokyo.

Above: イオンモール川口前川 in Kawaguchi, Saitama Prefecture, in May 2026. 楽市楽座 operates on its third floor. The photograph shows the shopping center’s exterior, not the interior of 楽市楽座. Photo: Suikotei, CC BY 4.0, original image. Below: Tokyo’s 上野アメ横 shopping street in November 2014. The red vertical sign beside the archway reads “アドアーズ” and “ゲーム,” meaning games. It marks the floors as basement level 1 through floor 4, matching the address recorded on this site for the アドアーズ 上野アメ横 store, B1–4F. Photo: Joe Mabel, CC BY-SA 3.0, original image. This site added the colored bands and text. The composite image is released under CC BY-SA 3.0.

Finally, look at their territories. Mapping this site’s listed branches by prefecture shows very little overlap between the two brands: 楽市楽座 is concentrated in Kyushu, while アドアーズ is concentrated around Tokyo and in Hokkaido.

This map aligns with the first reason attributed to ワイドレジャー in the 2018 acquisition announcement: quickly establishing a store network in the Tokyo metropolitan area. With almost no overlap between the two brands’ territories, buying アドアーズ meant acquiring a whole group of stores outside Kyushu in one move.

A point-by-point comparison

The two brands have very different origins and territories. 楽市楽座 is a family-oriented arcade brand that began in Kyushu and expanded alongside AEON shopping centers. アドアーズ is a metropolitan street-side chain whose official presentation emphasizes medal games.

For photo booths, however, the answers are almost identical: they occupy one area of the store, there is no dedicated photo booth brand, and no clothing loan service, makeup station, or changing room was found in the official information. Prices and opening hours are public, but they differ by location and change frequently, so this article does not list figures.

Two store-count measures that this article does not reconcile

Discussing ワイドレジャー’s store count brings up two official figures that answer different questions.

• The store directory on 楽市楽座’s official website, RAKUPA: “Number of stores: 55, as of September 24, 2026.”
• The “Store Status” section on ワイドレジャー’s recruitment website: counts listed separately for 26 prefectures, totaling 89 stores according to this site’s calculation. The page does not state a reference date or break the figures down by brand. Checked September 25, 2026.

The first is the count listed by the 楽市楽座 brand website. The second is an undated company-level list by prefecture. Their scopes and reference dates differ. This article presents both figures with their sources, without subtracting them or using them to estimate how many アドアーズ stores exist. The 46 + 15 branches listed on this site represent a third measure: only branches confirmed by this site to have photo booths. Those figures likewise cannot be subtracted from either of the first two counts.

Where photo booths fit within ワイドレジャー

Placed back into the series overview’s framework, this company is a typical “distribution channel.” Photo booths sit alongside claw machines and medal games, with shopping-center and street foot traffic bringing customers in. When the official website introduces the two brands, it highlights a Guinness World Record for claw machines, medal-game jackpot rankings, an official mascot, and remote claw machines. Photo booths are not presented as a signature attraction.

This contrasts with other companies in the series: タイトー created the brooming brand for photo booth areas at some branches, while バンダイナムコ opened dedicated photo booth stores under eggnam. No equivalent photo booth brand or named dedicated area was found under ワイドレジャー in this research. For people looking for photo booths in Japan, this means 楽市楽座 and アドアーズ are places to take pictures while visiting a mall or shopping district. The machines are there, but the official information does not identify additional supporting amenities.

For the history of manufacturers entering and leaving Japan’s photo booth industry from 1995 onward, and how FURYU reached its current position, see Thirty Years of Japan’s Photo Booth Industry and the FURYU Company Study. For the broader picture of the photo booth industries in Taiwan, Japan, and South Korea, see the Photo Booth Industry Overview.

Related reading

• More Than 40% of Japan’s Photo Booths Are in Arcades: The Three Layers of Manufacturers, Distribution Channels, and Brands, and the Parent Companies Behind Ten Chains—The series overview, with ten arcade chains and their parent companies in one table.
• Thirty Years of Japan’s Photo Booth Industry—Manufacturers, listed companies, and market changes from 1995 onward.
• FURYU Company Study—Financial reports and business transformation at the manufacturer layer.
• A Historical Report on the Development of Taiwan’s Photo Booth and Korean-Style Photo Booth Industries—The overarching photo booth industry article.
• 楽市楽座 brand page and アドアーズ brand page—The branches and machine models listed on this site.

Sources: ワイドレジャー company information, ワイドレジャー business activities, ワイドレジャー recruitment website, “About the Company”, ワイドレジャー merger announcement, KeyHolder shareholder report, 楽市楽座 RAKUPA, アドアーズ official website, アドアーズ membership services, and the Japan data layer of this site’s photobooth.joelin.cc database. Checks were conducted on September 24–25, 2026, except where a different date is specified.

Images: Location photographs come from openly licensed images on Wikimedia Commons. Each photograph’s creator and license are credited below it. The lead image combines 上野アメ横 by Joe Mabel, CC BY-SA 3.0, and イオンモール川口前川 by Suikotei, CC BY 4.0, and is released under CC BY-SA 3.0. The ワイドレジャー, 楽市楽座, and アドアーズ identity graphics come from Wikimedia Commons, where they are marked as public-domain text logos; the trademark rights belong to 株式会社ワイドレジャー. They are used solely to identify the brands discussed and do not imply any partnership or authorization between this site and the company. This site created the branch-distribution map using Natural Earth’s public-domain administrative boundaries.

Article keywords: 楽市楽座, アドアーズ, ワイドレジャー, KeyHolder, アドアーズプラス, Japanese arcades, Japanese photo booths, purikura, イオンモール, Japanese photo booth distribution channels.

FAQ

Are 楽市楽座 and アドアーズ operated by the same company?

Yes. Both are arcade brands operated by 株式会社ワイドレジャー, headquartered in Ogori, Fukuoka Prefecture. 楽市楽座 is a brand ワイドレジャー created in 1989. アドアーズ was originally a separate Tokyo company, acquired by ワイドレジャー in March 2018. After its absorption on March 1, 2022, only the アドアーズ brand name remained.

How did アドアーズ become part of ワイドレジャー?

According to KeyHolder’s shareholder report, the original listed アドアーズ株式会社 changed its name to KeyHolder in October 2017 and became a holding company. A newly established wholly owned subsidiary took over the arcade business and the アドアーズ name. Around October that year, ワイドレジャー approached the company about an acquisition. The corporate history on ワイドレジャー’s recruitment website records the acquisition of all shares in March 2018 and the absorption of the subsidiary in March 2022.

Does 楽市楽座 have photo booths? Can I borrow clothes and change outfits for photos?

It has photo booths, but they are just one type of machine in the store. Official store pages describe a “プリクラコーナー,” or photo booth area. photobooth.joelin.cc lists 46 楽市楽座 branches with photo booths. No clothing loan service, makeup station, or changing room was found in the official information. Prices and opening hours differ by location; consult the individual store pages on RAKUPA.

How many 楽市楽座 stores are there?

RAKUPA, 楽市楽座’s official website, listed 55 stores as of September 24, 2026. The 46 branches listed on this site are specifically branches with photo booths. These are different measures, and the two figures cannot be subtracted from one another.

Why did ワイドレジャー buy アドアーズ?

The only official explanation found in this research appears in the seller KeyHolder’s announcement dated January 23, 2018. It states that ワイドレジャー wanted to use アドアーズ as a springboard for future nationwide expansion, quickly establish a store network in the Tokyo metropolitan area, and develop relationships with companies that owned content. The transfer price was JPY 4,500 million, or JPY 4.5 billion—approximately half of ワイドレジャー’s net assets at the time.

Is ワイドレジャー a listed company?

Its official website does not list a securities code, and this article makes no separate determination. What can be confirmed is that アドアーズ, which it acquired in 2018, had previously belonged to the listed company KeyHolder.